National project · Digital society
Desenredados
Your social media content can contribute to scientific research
About the project
Anyone aged over 18 with a Facebook or Instagram account that is more than 2 years old and that they use regularly can take part
Desenredados is a research project that studies how we behave online and offline, especially in relation to our personal networks. To do this:
With this information, we analyse what Meta knows about you, what kind of adverts it shows you and why, and we compare your real-life relationships with your digital ones. We also explore how personal networks vary across cultures and social contexts.
Project objectives
Desenredados sets out to study how our personal networks evolve and how we relate to each other. Through citizen science, Universidad Carlos III de Madrid collects information on how people are connected to one another and models it mathematically. The project also carries out a comparative analysis of how people are distributed across different cultural dimensions and how the structures of their personal networks vary. Having carried out the research in other countries, the research team now wants to extend the sample in Spain to complete the study.
The role of Ibercivis
Ibercivis will run a communication campaign to publicise the project and encourage the public to take part in the research. The campaign aims to get participants to complete the survey and securely share their social media profile data, from Facebook and Instagram, with the research team
Our activities
- The main activities Ibercivis carries out in the project are:
- Landing page
- Visual identity design
- Leaflets, infographics and web banners.
- Explainer videos.
- Campaigns.
- Posts.
- Opportunities for direct interaction with the researchers.
- In-person communication sessions
Gallery
Project details
Type of project
National
Duration
March–November 2025
Area
Digital society
