DESENREDADOS

Your data belongs to you and you can donate it to research

ABOUT THE PROJECT

People over the age of 18 who have had a Facebook or Instagram account for more than two years and use it regularly are eligible to participate.

Desenredados is a research project that studies how we behave online and offline, especially in relation to our personal networks. To do this:

  • Data is collected through a survey about your personal relationships.
  • In addition, participants are asked to provide information from their social media accounts such as Facebook and Instagram (owned by Meta).

With this information, we analyse what Meta knows about you, what kind of ads it shows you and why, and compare your real-life relationships with your digital ones. We also explore how personal networks vary across different cultures and social contexts.

PROJECT CHARACTERISTICS

Project type: National

Duration: March-November 2025

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PROJECT OBJECTIVES

Desenredados seeks to study how our personal networks evolve and how we interact with each other. Thanks to citizen science, Carlos III University collects information on how people are connected to each other and models it mathematically. The project also seeks to carry out a comparative analysis of how people are distributed according to different cultural dimensions and how the structures of their personal networks vary. Following the development of the research in other countries, the research team is seeking to expand the sample in Spain to complete the study.

IBERCIVIS’ ROLE

Ibercivis will carry out a communication campaign to publicise the project and encourage citizens to participate in the research. The campaign aims to get participants to complete the survey and securely share their social media profile data, such as Facebook and Instagram, with the research team.

OUR ACTIVITIES

Ibercivis’ main activities in the project are:
– Landing page
– Visual identity design
– Brochures, infographics, web banners.
– Informative videos.
– Campaigns.
– Publications.
– Spaces for direct interaction with researchers.
– Face-to-face communication sessions

Website